PodTrax

6 min read

30 days of content from three hours of recording

The content problem for busy founders and doctors is not ideas. It is production. Here is the system that fixes it.

Concentrate the expensive input

Your time is the scarce resource. Everything else in content production can be systemised, delegated or automated.

Concentrating recording into one focused session per month protects your calendar and still produces enough raw material for weeks of publishing.

Design for derivatives before you record

Plan the derivative assets first: long-form episode, vertical clips, carousels, written insights, email and ad creative. Then record deliberately against that list.

Recording without a derivative plan is why so much footage never gets published.

Distribution is part of production

Publishing is not the last step; distribution across owned, earned and paid surfaces is what makes the work visible.

Content that nobody sees is not content. It is an archive.

What should your business do next?